Local search visibility

Local SEO Plans

Help nearby customers find the right reason to choose your business

All SEO plans have an initial three-month commitment and continue monthly afterward. Prices exclude IVA.

Compare the plans Discuss your local SEO opportunities

A practical approach

Build a clearer local presence.

Local SEO improves how clearly search engines understand your business, services and locations. It combines sound website structure, useful content, accurate business information and steady improvement over time.

Choose a plan according to your competition, service area and growth goals—not according to unrealistic ranking promises.

Local SEO journeyFocused improvements, measured over time

Find issuesAudit what limits visibility

ImproveStrengthen the website

MeasureTrack local search progress

Compare the plans

See exactly what is included.

Compare the focus, content and reporting in each plan, then explore the full details below.

All SEO plans have an initial three-month commitment and continue monthly afterward. Prices exclude IVA.

On smaller screens, swipe or scroll the table sideways to compare all three plans. A dash means the service is not included.

Comparison of DNS Donkey Foundation, Momentum and Competitive Local SEO plans
Plan feature	Foundation	MomentumMost popular	Competitive
Monthly price	€129	€249	From €399
Best for	One focused local presence	Growing local businesses	Competitive or multi-location businesses
Initial website and local-search review	Included	Included	Included
Priority SEO action plan	Included	Included	Included
Technical SEO checks	Essential	Ongoing	Advanced
Existing-page optimisation	Focused pages	Broader website scope	Custom scope
Google Business Profile review	Included	Included	Included
Service and location targeting	One primary area	Up to three priority areas	Bespoke
Competitor monitoring	Basic	Included	Detailed
Content planning	Recommendations	Monthly plan	Strategic plan
New or substantially improved content	—	One item/month	Two items/month*
Internal-link improvements	Basic	Ongoing	Advanced
Local citation consistency checks	Initial review	Ongoing review	Expanded review
Search-performance tracking	Core visibility	Expanded tracking	Advanced tracking
Progress reporting	Monthly summary	Detailed monthly report	Detailed report and strategy review
Strategy call	As required	Quarterly	Monthly

Your monthly plan

Choose the scope your business needs.

Start with your services, locations, competition and growth goals. We will help you decide whether ongoing SEO is worthwhile.

Foundation

€129per month

For businesses targeting a focused service and one main local area.

Includes:

Initial website and local-search review
A prioritised SEO action plan
Essential technical SEO checks
Improvements to important existing pages
Page titles, descriptions, headings and internal-link review
Google Business Profile review and core recommendations
One primary service-area focus
Basic local competitor and search-visibility tracking
Monthly activity and progress summary

Foundation concentrates on strengthening what already exists. New long-form pages and articles are quoted separately.

Discuss Foundation

Momentum

€249per month

For established businesses that need broader visibility, stronger content and ongoing improvement.

Includes everything in Foundation, plus:

Broader optimisation across the website
Up to three priority service or location areas
Ongoing competitor monitoring
Monthly content and search-opportunity planning
One new or substantially improved service page, location page or article each month
Ongoing internal-link improvements
Local citation consistency reviews
Expanded search-performance tracking
Detailed monthly reporting
Quarterly strategy review

Momentum is designed for businesses that want to build sustainable local visibility rather than make isolated SEO changes.

Discuss Momentum

Competitive

From €399per month

For businesses operating in competitive markets, serving several areas or targeting a larger range of services.

Includes everything in Momentum, plus:

A bespoke service and location strategy
Advanced technical and structural SEO work
Detailed competitor and content-gap analysis
Two new or substantially improved content items each month
Advanced internal-link and site-structure development
Wider local visibility and citation analysis
More detailed performance and conversion tracking
Monthly strategy review
Prioritised recommendations based on results and changing competition

The final price depends on the number of services, locations, languages, competitors and the condition of the existing website.

The two content items are the total monthly allowance. Final content volume and scope are agreed before work begins.

Discuss Competitive

All SEO plans have an initial three-month commitment and continue monthly afterward. Prices exclude IVA.

Clear work. Realistic expectations.

What every SEO plan includes

A clear record of the work completed
Recommendations based on evidence
Realistic priorities matched to the available budget
Ethical, sustainable optimisation
Plain-English reporting
No invented traffic figures or guaranteed rankings

Clear boundaries

What is not automatically included?

SEO for an additional language or substantially different audience requires additional research and content work and will be quoted according to scope.

Unless specifically agreed, monthly SEO plans do not include:

Paid Google or social-media advertising
Website redesign or redevelopment
Professional photography or video
Large-scale copywriting projects
Translation or additional-language optimisation
Paid directories, sponsorships or third-party fees
Guaranteed backlinks, rankings, leads or sales

Time to implement, measure and refine

Why is there an initial three-month commitment?

SEO improvements need time to be implemented, discovered, measured and refined. Three months provides a realistic starting period for completing foundational work and assessing early movement.

It does not guarantee a particular ranking or number of enquiries. After the initial three months, the service continues monthly and can be reviewed against progress and business priorities.

Not sure whether SEO is worthwhile for your business?

We will first look at your website, services, locations and current competition. If the likely opportunity does not justify ongoing SEO, we will say so.

Discuss your local SEO opportunities